Li-Ning

Li-Ning Company Limited is a major Chinese sportswear and equipment company founded by the former Olympic gymnast Li Ning in 1990. The company designs, produces, and markets athletic goods, including shoes, apparel, and accessories, for a wide range of sports such as basketball, running, badminton, and more.

Key Divisions & Products - Li-Ning

Li-Ning is well known for its presence in basketball, particularly through its signature shoe lines with Dwyane Wade:

· Way of Wade (WoW): The flagship signature line for Dwyane Wade, known for premium materials and top-tier performance technology. [5, 6]

· Wade Shadow: A versatile, outdoor-durable sub-line within the Wade brand. [8]

· Wade Fission & Flash: Mid-tier performance and lifestyle shoes, often featuring durable outsoles for outdoor play. [9]

· Other Collaborations: Li-Ning also has signature lines with other NBA stars, including Jimmy Butler (JB1) and CJ McCollum.

Technology & Innovation

The company invests heavily in R&D and uses several proprietary technologies in its footwear:

· BOOM (䨻) Technology: A high-rebound, PEBAX-based supercritical foam used for elite cushioning and energy return. [1, 2]

· TUFF RB: A highly wear-resistant rubber used on outsoles for enhanced durability on concrete and other outdoor surfaces. [9]

· PROBAR LOC: A stability device embedded in the midsole arch to provide torsional rigidity and support. [9]

· LIGHT FOAM: A lightweight cushioning foam used in many of their performance and lifestyle shoes. [1]

Global Presence

While rooted in China, Li-Ning has expanded its reach globally, with products available through international retailers, online marketplaces, and its own flagship stores. [3] The brand has successfully merged cultural elements (like Chinese New Year editions and "Year of the Horse" designs) with modern athletic performance needs.