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361° (361 Degrees) is the "innovation underdog" of China's major sports brands. While ANTA and Li-Ning lead in total market share, 361° has carved out a massive global reputation by focusing on high-level performance engineering and elite athlete partnerships. Their name represents 360 degrees of a circle plus one extra degree, symbolizing their commitment to going "one degree beyond" for athletes.
361° recently shook up the basketball world by signing some of the NBA's most dominant players, moving them from a "budget" brand to a "prestige" performance brand.
The 3-time NBA MVP is the face of the brand. As of January 2026, his first signature line, the Joker 1, and the newly released Joker 2 (available in "Champagne," "Denver," and "Miro" colorways) are among the highest-rated big-man shoes for their balance of stability and "CQT" supercritical cushioning.
A long-time partner, Gordon's shoes—like the AG 5 and AG 6—are engineered for high-flyers. They feature "Soar Plate" technology and carbon-fiber stabilizing shanks to handle explosive jumping and landing.
His signature line (now on the DVD 3) is designed for guards, focusing on low-to-the-ground court feel and lateral quickness.
In the running community, 361° is respected for their award-winning marathon tech:
The Flame RS and Flame ST are their elite carbon-plated racers. They utilize QuickFlame (PEBA-based foam) which is 45% lighter than standard EVA, providing a "snappy" energy return used by Olympic medalists.
Models like the Centauri 3 and the newly launched Ventus are high-mileage neutral trainers that compete directly with brands like Brooks or Saucony in terms of comfort and durability.
QU!KFOAM: Their signature EVA-rubber blend that provides long-lasting cushioning without "bottoming out."
CQT (Carbon Neutral Tech): A supercritical foaming process that uses recycled carbon dioxide to create lightweight midsoles, making them one of the more eco-conscious major sports brands.
Morphit Lacing: A multi-dimensional cage construction that secures the midfoot, ensuring the foot doesn't slide during high-intensity movement.
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