Product And Brand Introduction

The Reaves II “Snowman” basketball shoe features a unique blue design with snowflake and snow monster motifs, offering a festive and eye-catching look. It boasts advanced performance with a full-length bounce technology and upgraded PU insole for comfort and support. The shoe’s anti-side-turn TPU design enhances stability, and its lightweight construction contributes to agile play. Officially released on December 14th at 399 yuan, the Reece II “Snowman” has garnered significant attention for its innovative design and high-quality performance, making it a desirable choice for basketball enthusiasts.

From Dec 11th - 21st, 2024, ANTA and Kyrie Irving launched the ‘Number 11 Starting Point’ charity project. Daily, new Kyrie series products were released, like diverse sneakers and skateboarding shoes. On 21st, clothing was added. For each purchase, ANTA donates gear to 11 remote schools’ basketball teams. Also, one team may meet Kyrie in 2025. Product designs show unique details.

The ANTA KAI 1, Anta x Kyrie Irving's first signature sneaker, reveals a new "College" colorway set for release on December 14th. Its design is inspired by Kyrie's Duke days, featuring blue and white. With details like prints and logos, it's visually appealing. The heel phrase reflects his journey. The nitrogen midsole boosts performance.

Sprandi, a UK-originated footwear brand, founded in 1995 and acquired by Anta in 2015. It has clear product positioning of "light, soft, comfortable" with advanced tech. The brand concept combines comfort and fashion. Market-wise, it has good sales in Hebei and contributes to Anta's success. Offline expansion is rapid. It meets young demands well and gains popularity.

In recent years, SPO basketball shoes have risen rapidly but controversially. Since 2022, issues like similarity to Kobe 8 and Oladipo's injury incident have hit its image. Still, it keeps evolving, launching models like Player 1 Plus. Marketing is strong with influencer collabs. Despite quality concerns, its unique design and positioning made it a fast-growing brand, whose future is closely watched.