XTEP, founded in 1987 and established the brand in 2001, is a leading sportswear brand . Here is an introduction to its brand resources in basketball and running:
Basketball
• Star Endorsement: In 2019, XTEP signed the well-known Asian-American basketball player Jeremy Lin as its brand ambassador, launching a series of basketball shoes endorsed by him, which marked XTEP's formal entry into the basketball market . In 2024, XTEP also announced the official launch of basketball player Zhang Zhenlin's first signature shoe .
• Event Sponsorship: In May 2024, XTEP became the official sponsor of the China 3x3 Basketball League, continuously increasing its exposure and influence in the basketball field .
Running
• Star Endorsement: XTEP has signed many excellent running athletes, such as Olympic long-distance runner He Yinli and sprinter Xu Zhouzheng, to enhance its professional image in the running field.
• Event Sponsorship: XTEP is the most active sponsor of marathons in Greater China. It has sponsored more than 1,000 marathon events and activities since 2007, including the Xiamen Marathon, Shanghai Marathon, Hong Kong Marathon, etc. It is also the official partner of the 2021 Chengdu World University Games .
• Product Technology: XTEP's running shoes have advanced technologies. For example, the "160x" series running shoes feature the world's first "PISA" supercritical foam technology and the "XTEP ACE" cushioning technology, providing excellent rebound and lightweight performance. The world-class T700 carbon fiber plate offers powerful propulsion for runners.
• Running Community: XTEP established the XTEP Runners Club in 2012, with 15,000 registered members nationwide, strengthening the bond with runners of all types.
