Brand Culture
The name "Peak" implies the spirit of constantly climbing to new heights and challenging oneself. Its logo, a triangle representing a mountain peak, conveys the firm belief of continuous progress .
Brand Development
In 1991, Peak officially launched the brand. In 1993, its trademark was registered in 68 countries, achieving internationalization. In 1998, it began to sponsor the National Men's Basketball League A. In 2003, it became a strategic partner of CBA. In 2005, it sponsored the Houston Rockets' home court, becoming the first Chinese sports brand to enter the NBA arena. In 2006, NBA star Shane Battier became its global spokesperson. In 2009, Peak was listed on the Main Board of the Hong Kong Stock Exchange. In 2014, it became a global partner of the FIBA Basketball World Cup .
Product Technology
Peak has several innovative technologies. For example, "Peak-Taichi" is an intelligent adaptive midsole technology that can perceive and respond to environmental stress, providing adaptive cushioning and rebound. "P-POPUP" uses ETPA material and supercritical physical foaming process to offer better energy storage and return. "P-Ultralight" is a lightweight and resilient midsole technology .
Brand Endorsement
Peak has signed many well-known athletes as brand ambassadors. In 2002, Chinese basketball star Liu Yudong joined. In addition to Battier, other NBA stars like Dwight Howard and Tony Parker have also endorsed Peak. Moreover, it has also signed with many tennis stars, such as Sloane Stephens .
Market Expansion
Peak has established a mature brand operation system integrating production and sales, with over 5,000 retail stores in China and more than 1,500 sales outlets overseas by the end of 2018. It has expanded its market to Europe, America, Asia, Africa, and Oceania, making it one of the Chinese sports brands with a high percentage of international market sales .
