Sprandi, a sports and fashion footwear brand originating from the UK, has occupied a place in the sports market with its unique brand charm since it was founded by Mr. Dinesh Bindal in 1995. In 2015, Sprandi was acquired by Anta, opening a brand-new chapter in its development.
Sprandi has a clear product positioning, with "light, soft and comfortable" as its core features. Its "Sports Comfort System", Dome shock-absorbing technology products, Earth Gear series of products for protecting the earth and so on have brought excellent wearing experiences to consumers. In terms of brand concept, Sprandi overturns the definition of traditional sports, combines comfort with fashion trends, and encourages young people to explore cities on foot. Its iconic arrow logo symbolizes continuous exploration of the distance and discovery of more beauty.
In terms of market performance, Sprandi has achieved remarkable sales results. According to the data in September 2024, it has outstanding performance in the ranking list of sports shoe brands in Hebei Province, and the sales volumes of many products in the official Sprandi mall in Hebei rank among the top. In the Double 11 Shopping Carnival of the same year, the Anta Group won the first place in the total transaction volume of the sports and outdoor industry by virtue of its powerful brand matrix. As a brand under Anta, Sprandi also contributed to the excellent achievements of the group.
In recent years, Sprandi has also expanded rapidly offline. By the end of 2019, there were 114 Sprandi stores. By 2024, new stores have been continuously opened. For example, the Sprandi store on the first basement floor of Songlei in Nangang not only provides consumers with a more convenient shopping experience but also further enhances the brand's popularity and influence.
Through product innovation and brand promotion, Sprandi has successfully grasped the psychology of young people's pursuit of individuality and fashion and has established a good brand image among young consumer groups. Its products not only meet the functional needs during sports but also incorporate fashion elements, attracting much attention whether on the streets or in sports fields.
Reposted from What's Worth Buying
