Sprandi, a sports and fashion footwear brand originating from the UK, has occupied a place in the European market with its unique design and outstanding quality since its establishment in 1995. After being acquired by Anta in 2015, it has opened a brand-new chapter in its brand development.
The core technology of Sprandi basketball shoes lies in its "Sports Comfort System". This system adopts the DOME shock absorption technology, which can effectively absorb the impact generated during sports, provide good cushioning and support for the feet, and reduce the damage to joints. For example, the DOM1.0 sports shoes have outsoles that use Burnform technology for soft shock absorption, paired with Uniform flexible and highly elastic insoles. The application of the DOME technology shifts the center of gravity of the forefoot backward and that of the rear foot forward, relieving the pressure on the arch of the foot and reducing the damage to the arch and knees.
In terms of design, Sprandi basketball shoes integrate British style with modern sports fashion. They have smooth lines, comfortable shapes, pay attention to details and craftsmanship, and use high-quality materials to ensure durability and comfort. Their shoe shapes are angular, tough and stylish, with bright and eye-catching color combinations that are easy to match, meeting consumers' needs for fashion and individuality.
To meet the needs of different consumers, Sprandi has launched multiple series of basketball shoes. Among them, the EARTH GEAR series of products, with the concept of environmental protection as the core of design, are made from sustainable materials, which not only reflects the brand's social responsibility but also provides consumers with a comfortable wearing experience.
Sprandi also attaches great importance to interaction and communication with consumers. Through online and offline activities, it collects consumers' feedback and suggestions and continuously improves and perfects its products. For example, before the release of new products, it will invite consumers to participate in fitting activities and adjust and optimize the products according to consumers' opinions.
In terms of market promotion, Sprandi has rapidly expanded its market share by leveraging the channel advantages and market experience of the Anta Group. Meanwhile, Sprandi also actively cooperates with major e-commerce platforms to carry out online promotional activities and improve the brand's popularity and influence. In addition, Sprandi also enhances the brand's image and reputation by sponsoring sports events and athletes.
Reposted from Netease News
