Brand Philosophy
Anta believes that sports is a way of life, aiming to bring the transcendent sports spirit into everyone's daily life. It encourages people to break barriers, embrace challenges, and pursue progress bravely.
Product Range
The company offers a wide range of products, including sneakers, sportswear, and accessories, designed to meet the needs of different sports and occasions . With continuous innovation and the application of advanced technologies, Anta's products are renowned for their excellent quality, comfort, and performance.
Brand Development
Anta has achieved remarkable growth over the years. In 2007, it was listed on the Hong Kong Stock Exchange, which provided strong financial support for its expansion. It has also actively expanded its market share through strategic acquisitions and partnerships. For instance, in 2009, it acquired FILA's business in China, which significantly enhanced its brand influence and market competitiveness .
Sponsorship and Endorsements
Anta is deeply involved in the field of sports sponsorship. It is the official supplier of many sports events and teams, such as the Chinese Olympic Committee and CBA League . In addition, it has signed numerous world-class athletes as brand spokespersons, like Kyrie Irving, Klay Thompson, and Gordon Hayward, which has further enhanced its brand image and popularity.
Technological Innovation
Anta attaches great importance to technological innovation. Since establishing the first domestic sports science laboratory in 2005, it has been committed to the research and development of sports technology, continuously introducing new materials and technologies to improve product performance. As of 2022, the group has established global design and R & D centers in countries such as the United States and Japan, attracting more than 200 design and R & D experts from 18 different countries and regions, and has accumulated over 2,600 national innovation patents .
Global Expansion
With the continuous strengthening of its brand influence, Anta is also accelerating its pace of global expansion. It has established a wide range of sales channels and distribution networks around the world, making its products available to consumers in more countries and regions .
