The Way of Wade series by Li-Ning was established in 2012. It is a brand-new sports footwear brand jointly announced by Li-Ning Company and Dwyane Wade, an NBA All-Star player. Here is a detailed introduction:
Brand Logo
Its logo, known as the "Chrysanthemum Logo", is composed of the letters "w", "a", "d", "e" and the jersey number "3". It can be drawn with just seven strokes and represents four aspects that Wade cherishes in his life: family, basketball, charity, and fashion.
Development History
On October 10, 2012, Li-Ning Company officially signed a contract with Wade and launched the first generation of Way of Wade shoes. In 2013, the first pair of All-Star colorway Way of Wade shoes named "Sting Wade" was launched for Wade. In July 2013, the special edition set of Li-Ning Wade's Return to the Court was released. In 2019, it made an appearance at the world's top trend exhibition ComplexCon. In 2021, the Way of Wade celebrated its tenth anniversary. In March 2024, the "Announcement" colorway of the 11th generation of Way of Wade shoes was showcased at the CBA All-Star Game.
Product Features
• Technology Application: For example, the 10th generation of Way of Wade shoes adopted the "Li-Ning䨻" lightweight and high-elastic midsole technology, a full-length special-shaped carbon fiber plate, and a sole with parametric texture design, achieving good shock absorption, support and traction performance.
• Design Style: It combines fashion and practicality. For instance, the upper of the combat version of the 11th generation of Way of Wade shoes is made of fabric material. The toe cap is decorated with pearlescent colors, hot-melt elements and red shoelace holes at the ankle. The shoe shape and colorway blend naturally.
Representative Shoe Models
• The 1st Generation of Way of Wade: It features a midsole configuration combining Bounse+ and a carbon plate. The upper of the shoes is made of patent leather, and there are W-shaped shoelace holes at the toe cap.
• The 6th Generation of Way of Wade: The midsole is equipped with DriveFoam rebound technology, Cushion shock absorption technology at the heel, the full-length Li-Ning Cloud innovative technology and a carbon fiber plate in the midfoot.
• The 8th Generation of Way of Wade: It is equipped with Cordura anti-tear upper, full-length shock absorption technology and a large full-length carbon plate.
• The 10th Generation of Way of Wade: It has classic colorways like "Dawn", and the upper adopts an ultra-thin one-piece knitted design to ensure breathability. The "Li-Ning䨻" lightweight and elastic midsole technology provides good shock absorption and rebound performance.
• The 11th Generation of Way of Wade: It has an outstanding configuration. The shoe body is made of leather, and the midsole adopts the Carbon Core technology, integrating the "Li-Ning䨻" and the carbon plate. It also features a GCU anti-slip outsole.
