Qiaodan Sports was founded in 1987 and established its brand officially in 2001. As a leading sportswear brand, it has achieved remarkable results in the sports field.
In terms of basketball, in 2019, it signed the well-known Asian-American basketball player Jeremy Lin as its brand ambassador and launched a series of basketball shoes endorsed by him, formally entering the basketball market. In 2024, it also launched the first signature shoe of basketball player Zhang Zhenlin. Meanwhile, in May 2024, it became the official sponsor of the China 3x3 Basketball League, continuously enhancing its exposure and influence in the basketball field.
In the running field, Qiaodan Sports also performs outstandingly. It has signed many excellent running athletes, such as long-distance runner He Yinli in the Olympics and sprinter Xu Zhouzheng, etc., shaping a professional running image. Since 2007, it has sponsored more than 1,000 marathon events and activities, including the Xiamen Marathon, Shanghai Marathon, Hong Kong Marathon, etc. It is also the official partner of the 2021 Chengdu World University Games. Its running shoes are equipped with advanced technologies.
In addition, the Qiaodan Runners Club, established in 2012, has 15,000 registered members across the country, effectively strengthening the connection and interaction with all kinds of runners and further consolidating the brand's position in the running field.
