On December 9th, in a regular-season NBA game, the Denver Nuggets won a decisive victory over the Atlanta Hawks with a score of 141-111 in an away game. Jokić scored an impressive 48 points, demonstrating his dominance on the court and ending the Hawks’ winning streak. Previously, he scored a career-high 56 points against the Washington Wizards. In just under 24 hours and across two games, Jokić accumulated 104 points, once again proving his absolute strength and status as the league’s top player with a “phenomenal” performance. Off the court, Jokić is also celebrating a significant moment in his career. Recently, 361° officially announced a collaboration with global brand ambassador and NBA star Nikola Jokić to launch his first personal signature shoe, the “JOKER 1,” with a global debut themed “Disrupt as Promised” on December 2nd at the Ball Arena in Denver, USA. As the first signature basketball shoe for the NBA’s top active player, it marks another significant breakthrough for 361° in the global basketball shoe market and represents the brand’s accelerated internationalization and a new height in global influence.
Innovative Integration of Jokić’s Personal Elements, Creating a New Benchmark for Center Basketball Shoes
Since officially signing Jokić as a global brand ambassador a year ago, 361° has been working on creating higher-performance exclusive shoes for this NBA superstar. After a season of wearing the BIG3 5.0 FUTURE PE and collecting dynamic data on the court, along with multiple discussions, the benchmark product JOKER 1 was finally born. As Jokić’s first signature shoe since signing with 361° and the first in his career, it has been the focus of much attention. The design fully integrates his personal style and understanding of basketball, showcasing his unique charm as the league’s top player and 361°’s innovative strength in basketball shoe design. Priced at 699 yuan, it allows every basketball enthusiast to easily own MVP-level shoes and enables more young people to experience the strength of top-tier signature shoes.
In terms of shoe upper design, JOKER 1 uses advanced fabric materials that are not only lightweight but also offer excellent breathability and comfort. Taking the main colorway “Ace” as an example, the upper print design integrates Serbian Pirot carpet patterns, making the shoe visually more striking and memorable. The “Joker” colorway, inspired by Jokić’s personal traits and on-court technical movements, pays tribute to his exceptional basketball IQ.
Accelerating Globalization with the Star’s Halo
Jokić, with his superlative personal ability, has achieved the feat of three MVPs in four years, becoming the undisputed top player in the league with his dominant performance. As an NBA superstar, Jokić’s influence has significantly increased 361°’s exposure and reputation in the international market. The brand’s cooperation with Jokić focuses on long-term development, extending beyond brand endorsement to the construction of the basketball ecosystem and the expansion of global influence. By sponsoring the Serbian Team Joker led by Jokić, 361° builds a bridge to promote domestic and international basketball talent and cultural exchanges. The global launch of JOKER 1 is a beginning and a milestone in the brand’s globalization process, as well as an important part of the brand’s international strategy. 361° will continue to cooperate deeply with NBA star endorsers to bring more basketball products to the overseas market.
As a leading Chinese sports brand, 361° is continuously increasing its efforts and depth in the international market. On one hand, by cooperating with top international athletes and teams, the brand strengthens its professional image globally. On the other hand, it maintains long-term cooperation with major international sports events, demonstrating its far-reaching layout and strategic determination in the field of international event sponsorship. While actively taking on the responsibility of domestic and international basketball exchanges and win-win cooperation, 361° also expands into the international market with a professional sports image, showcasing the strong strength of a global brand.
From the official 361° public account.
