• Brand Culture: The brand slogan is "Anything is possible". Its mission is to ignite passion through sports, and its vision is to become an international first-class professional sports brand with a sense of fashion that is recognized worldwide and originates from China. Its core values emphasize sportsmanship, self-transcendence, and win-win cooperation among teams.
• Development Strategy: It adopts a "single brand, multiple categories, multiple channels" strategy, focusing on five core categories including running, basketball, sports lifestyle, fitness, and badminton, and has established a leading omni-channel sales network and a complete supply chain management system.
Basketball Shoe Products
• Technology Application: Li-Ning has applied a variety of technologies in basketball shoes. For example, the "Li-Ning䨻" lightweight and elastic technology platform provides high-efficiency rebound and lightweight performance; the "Li-Ning弜" shock absorption and rebound technology system improves the shock absorption effect. Some basketball shoes adopt the Soft Control technology to reduce the impact of water and humidity on the friction of the basketball surface, enhance the moisture absorption effect, and prevent slipping.
• Son of Light Series: It is a classic series. The shoes are lightweight, have good shock absorption performance, and a fashionable appearance. They perform excellently whether in breakthroughs, direction changes or jump support, and are suitable for players who pursue speed and flexibility, such as Son of Light 12.
• Way of Wade Series: It is a high-end series in cooperation with NBA star Dwyane Wade, incorporating his personal style and basketball philosophy. It has a unique design and outstanding performance, such as Way of Wade 10.
• Flash Series: It is famous for its rapid speed and excellent grip. It uses lightweight materials and has a unique sole pattern, which can ensure the stability of players when changing directions and making sudden stops. It is an ideal choice for players who make quick breakthroughs and flexible direction changes.
• Super Light Series: Its extreme lightweight design and excellent breathability are its features. It adopts advanced material technologies, the shoes are lightweight while ensuring support and stability. The unique breathable hole design keeps the feet dry.
• Split Series: Its innovative split design makes the shoes fit the feet better, improving the wearing comfort. It has excellent shock absorption performance and support, ensuring the stability of players in intense competitions.
• Enlightenment Series: It is not only a basketball shoe but also a manifestation of a lifestyle. Its simple and fashionable design style and outstanding performance have won the favor of many consumers.
• Total Control Series: Its comprehensive performance and excellent grip are its advantages. It adopts advanced sole technology, is comfortable to wear, and has excellent shock absorption performance.
