Sprandi, a UK-originated footwear brand, founded in 1995 and acquired by Anta in 2015. It has clear product positioning of "light, soft, comfortable" with advanced tech. The brand concept combines comfort and fashion. Market-wise, it has good sales in Hebei and contributes to Anta's success. Offline expansion is rapid. It meets young demands well and gains popularity.
Someone brought RIGORER Reeves II “Snowman” shoes to Sydney's largest trendy store. The boss was shocked. The shoes feature a blue, ice-snow themed design with unique details like logos, embroidery, and shiny TPU. They have great performance too, with “Xiudan” tech, upgraded PU insole, good anti-rollover. The boss praised the top config and fit for Aussie sale. Launched on Dec 14, they got much attention.
In recent years, SPO basketball shoes have risen rapidly but controversially. Since 2022, issues like similarity to Kobe 8 and Oladipo's injury incident have hit its image. Still, it keeps evolving, launching models like Player 1 Plus. Marketing is strong with influencer collabs. Despite quality concerns, its unique design and positioning made it a fast-growing brand, whose future is closely watched.
Sprandi is a rising British sports fashion footwear brand. Founded by Dinesh Bindal, it stands out with unique positioning and features. Now part of Anta Group, it focuses on comfort and fashion in products for young people. Its expansion is rapid offline. Overall, it combines sports, fashion and comfort, and will keep innovating to offer quality products in the future.
In recent years, domestic basketball shoe brands have been in fierce competition. SeriousPlayerOnly (SPO) stands out in online traffic. After the kr backstab incident, its traffic peaked. SPO launched several models like Player 1 and promoted them through various means. Their marketing is excellent, though the quality of their shoes is unclear. New models like the SPO Ranger and SPO Easy 1 have unique designs. SPO is the fastest - growing basketball shoe brand recently.
On August 16, Li-Ning released its interim results for H1 2024, emphasizing “steadiness” as the core theme. The running category saw a 25% revenue increase, making it the fastest-growing segment. Li-Ning’s shoe business revenue reached 7.84 billion yuan, 3.6 times that of the same period in 2018. Despite focusing on running, Li-Ning is diversifying into women’s, outdoor, and youth markets. Co-CEO Qian Wei highlights the pursuit of sports demand and performance as the main growth drivers. H1 2024 revenue was 14.345 billion yuan, up 2.3% YoY, with a gross profit of 7.236 billion yuan, a 5.8% increase. The gross profit margin rose to 50.4%, up 1.6% from the previous year. Li-Ning attributes this to a “steady” development approach, focusing on stable operations and expense control to ensure profits. The company faces market pressures from consumption downgrade but has shown its capabilities with sports technology, building five core categories and maintaining a “single-brand, multi-category, multi-channel” strategy. Li-Ning’s technology was also showcased at the Paris Olympics, where teams it cooperated with won 18 of China’s 40 gold medals, reinforcing its professional sports image.
