In recent years, domestic brands have been intensely competing in the basketball shoe market, with some loyal users already taking sides for their favorite brands.
Although they try to contribute traffic to the brand wherever they can, there is only one brand that reigns supreme in internet traffic at the moment: SeriousPlayerOnly (SPO).
Regardless of whether it’s white or black traffic, what is the basis and source of the traffic?
After the kr backstab incident this year, the whole network was reporting on sizes. It’s unclear whether this is what the brand’s manager expected to see, but the traffic has reached its peak!
Initially, fans saw a promising story of growth on the manager’s account.
After the release of the first basketball shoe, Player 1, in 2022, everyone found that the shoe seemed to be based on the Kobe 8, but instead of promoting the original, it kept stepping on it.
Regarding the practical functionality of the basketball shoes, the manager has always been confident in their expression, and the price is set at the thousand-yuan level.
Victor Oladipo, who was in a contract-free period in basketball shoes, wore the SPO Player 1 in the game where he bid farewell to his NBA career.
Although it can’t be directly said that Audi’s injury was a problem with the basketball shoes, many practical players wanted to blacklist this brand from then on. The injury of the Black Mamba did not shake the manager’s belief in creating elite basketball shoes, and in 2023, they launched the upgraded SPO Player 1 Plus. Then they launched the SPO Game 1, which is positioned for both indoor and outdoor practical use and is suitable for all positions, ending 2023. They sought cooperation with NBA fringe players by promoting with various basketball internet celebrities and sponsoring semi-professional and some youth leagues.
It’s not very clear about the level of basketball shoes, but the marketing and promotion are definitely full marks.Before the kr backstab wave of traffic arrived this year, SPO’s products also followed suit, focusing on both indoor and outdoor wear.
The Nike Book 1 that started in 2024, led a new trend with an appearance that does not look like a basketball shoe.
In the first half of the year, SPO’s new basketball shoe, the SPO Ranger, used an outdoor utility style that is even less like a basketball shoe than the Book 1.
The design inspiration comes from outer space spaceships, and the leather upper enhances the appearance texture.
Continue to retain the replaceable midsole, and the wide and thick sole enhances stability, mainly serving the minority brothers on the court.
In the second half of the year, the SPO Easy 1, in terms of appearance, is even more like a skateboard shoe than the Book1.
The evaluation of appearance has a strong subjective orientation, and it can be influenced by marketing to affect users’ minds first. Nowadays, all kinds of basketball shoe discussions have the figure of SPO basketball shoes, and SPO is definitely the fastest-growing individual brand of basketball shoes in recent years.
From NetEase News.
