361 Degrees is a well-known sportswear brand founded in 2003. It has made significant achievements in celebrity endorsements and event sponsorships .
NBA Star Endorsements
• Aaron Gordon: The Denver Nuggets' forward Aaron Gordon signed with 361 Degrees in 2020, bringing his athleticism and popularity to the brand.
• Spencer Dinwiddie: Dinwiddie, who plays for the Washington Wizards, is another NBA star endorsing 361 Degrees. He has actively participated in the brand's activities in China, strengthening the brand's connection with basketball fans .
• Nikola Jokic: The two-time NBA MVP and Denver Nuggets center Nikola Jokic joined 361 Degrees in 2024. His signing is expected to enhance the brand's influence in the basketball market further .
• Kentavious Caldwell-Pope: In 2024, Caldwell-Pope, also from the Denver Nuggets, became a basketball category spokesperson for 361 Degrees, adding to the brand's star power .
Running Star Endorsements
• Guan Yousheng: A renowned Chinese long-distance runner, Guan Yousheng is a running spokesperson for 361 Degrees. He has achieved excellent results in multiple marathons wearing 361 Degrees shoes, such as winning the men's full marathon champion in the 2024 Suzhou Marathon and the 2024 Qinhuangdao Marathon .
• KASSIE DERSEH KINDIE: KINDIE is a running star who wore 361 Degrees' Feibiao FUTURE1.5 to run a great time of 2 hours 7 minutes 21 seconds in the 2024 Seoul Marathon, setting a new record for 361 Degrees' racing shoes and demonstrating their excellent performance .
Event Sponsorships
• Olympic Games: 361 Degrees provided uniforms for the staff and volunteers at the 2016 Summer Olympics in Rio de Janeiro, showing its support for the Olympic movement.
• Asian Games: 361 Degrees has been an official partner of the Asian Games since 2010, sponsoring events such as the Guangzhou Asian Games in 2010, the Incheon Asian Games in 2014, the Jakarta Asian Games in 2018, and the Hangzhou Asian Games in 2022. It also became the official partner of the 2026 Aichi-Nagoya Asian Games in 2024 .
• Marathons: The brand sponsors many marathons globally. For instance, it was the presenting sponsor of the Surf City Marathon in 2023 and is the global gold partner and official designated sports equipment supplier of the 2024 Zhengkai Marathon. In these events, many elite runners wearing 361 Degrees shoes achieved excellent results .
• World Aquatics: In 2024, 361 Degrees signed a cooperation agreement with World Aquatics, becoming the official sports apparel supplier for its events, further expanding its influence in the global sports arena .
