PEAK BY MALIK MONK

NBA Star Malik Monk officially signed a multi-year sneaker deal with the Chinese brand Peak Sports on January 18, 2025. As of 2026, he is a primary endorser for the brand, frequently wearing the Peak Taichi General models. 

Endorsement Details

· Creative Control: Monk has significant creative input on his shoe designs and his own signature logo, which is featured on his player-exclusive (PE) models.

· Brand Ambassadorship: Beyond footwear, the partnership includes "Team Ambassadorships" for Monk's home-state Arkansas high school and Sacramento's El Camino High School, with Peak providing gear to student-athletes starting in the 2025–26 season.

· Motivation: Monk cited the rising influence of Chinese brands in the NBA, specifically mentioning the moves of players like Kyrie Irving, as inspiration for seeking his own legacy away from Nike. 

Performance Technology

The shoes Monk wears typically utilize Peak's flagship technologies: 

· Peak-Taichi: A "self-adaptive" foam that provides plush cushioning during slow movements and responsive energy return during high-intensity play.

· P-SOON Forefoot: A supercritical foaming module in the forefoot that increases energy return by roughly 15% for explosive take-offs.

· GCU Outsole: A high-grip rubber designed for reliable traction on both indoor and outdoor surfaces. 

ABOUT PEAK

Peak Sports is a major Chinese sporting goods manufacturer that designs, develops, manufactures, and distributes a wide range of sports products, including footwear, apparel, and accessories. Established in 1989 and founded by Xu Jingnan, Peak is well-known for its involvement in basketball, sponsoring numerous professional leagues, teams, and players globally.

Key Partnerships and Endorsements

Peak has a significant global presence, particularly in basketball, through various high-profile collaborations:

· Professional Leagues: Peak is an official partner and sponsor of several professional leagues, including the FIBA (International Basketball Federation) and various national Olympic committees.

· NBA Players: Over the years, Peak has signed a number of NBA players to endorsement deals, including:

· Malik Monk (Sacramento Kings)

· Andrew Wiggins (Golden State Warriors)

· Dwight Howard (formerly)

· Tony Parker (formerly)

· WNBA Players: The brand also sponsors WNBA stars such as Candace Parker and Liz Cambage.

Product Lines and Technology

Peak offers diverse product lines, with a strong focus on innovative performance technology.

· Taichi (太极): Peak's flagship midsole technology, a "self-adaptive" smart material foam that adjusts its properties based on the wearer's activity. It provides a soft, cushioned feel during casual walking and stiffens to offer responsive, high energy return during intense athletic movements like running or jumping.

· Key Basketball Models:

· Peak Taichi Big Triangle: A popular performance model often worn by sponsored NBA players.

· Peak Taichi General: Another versatile performance basketball shoe that utilizes the Taichi foam.

Global Reach

While a Chinese brand, Peak has established a global distribution network, and its products are widely available to consumers in North America, Europe, Asia, and other markets through various online retailers and physical stores.